Burberry: The Resilience and Revival of a Fashion Icon
The Early Days and the "Star Era" In the 19th century, Thomas Burberry launched his brand with a mission to offer people fashionable and rain-resistant attire in Britain's often-rainy weather. The "star era" of Burberry started in 1879 when they introduced the groundbreaking waterproof fabric, "gabardine." This innovative material found favour with British soldiers during both World Wars, adventurers braving the Arctic elements, and even the royal family (Liwag Dixon, 2020). The iconic Burberry trench coat, introduced during World War I, swiftly became an enduring symbol of British elegance. In the 1920s, Burberry introduced the now-famous Burberry check pattern, a design that remains an emblem of the brand to this day (Bannerman, 2018). Burberry became not just a fashion choice but a symbol of durability, style, and British sophistication. The trench coat, in particular, became an iconic piece that transcended generations, appealing to people from...
